This Privacy Policy is designed to inform you about our practices regarding the collection, use, and disclosure of information that you may provide to us, Used Bike Buyer (“we” or “us”), via (“our Website”). Together with our Website terms, (and any other documents referred to in it or in this policy) and this Privacy Policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.

If documents, including your personal information, are handed over with a motorbike, sold by you, and brought into stock, we will keep these documents with the vehicle to help evidence the history of the vehicle. This is a legitimate interest not only for us and any new owner but for the wider market in regard to fraud prevention and safety.

Please be sure to read this Privacy Policy before using, or submitting information to us via, our Website. By using our Website, you agree to the terms of this Privacy Policy. Whenever you submit information via our Website, you consent to the collection, use, and disclosure of that information in accordance with this Privacy Policy.

For the purpose of the Data Protection Act 2018 (the “Act”), the data controller is Used Bike Buyer, Dordon Filling Station, Tamworth, B78 1SU.


If you use the valuation tool available on our Website we will ask you to provide us with some personal information, including your name, email address, postcode and telephone number. This information allows us to provide you with a valuation for your motorbike.

We may also use your information to send you marketing material such as SMS messages and email newsletters that we think may be of interest to you. If you do not wish to receive this information from us, then please ensure you indicate your preference on the valuation screen by opting out of receiving marketing information. You may also opt-out of such marketing at any point using the methods detailed below.


We also collect anonymous information from you, such as your IP address and browser information, automatically via the use of ‘cookies’.


Your personal information will be held and used in accordance with the Data Protection Act 2018.

If you sell a motorbike to us, or use our Website, you may be contacted by one of our third-party partners requesting feedback or comments on your customer experience. These third parties will pass this information on to us, which will allow us to respond to your feedback if you have raised concerns about our service. These partners will not use your personal information for any other purpose.

Unless you opt-out of such marketing, you may also be contacted by one of our third-party partners in relation to our offers or services that we think may be of interest to you.

We may provide your personal information to our associated companies for research and analysis purposes so that we can monitor and improve the services we provide. We and our associated companies may also wish to provide you with information concerning services or products which we think may be of interest to you. We may also want to provide you with related information from third parties whose products or services may be of interest to you unless you opt-out of this marketing.

Except as set out in this Privacy Policy and our Cookie Policy, we will not disclose your personal information to any third party.


We will take all appropriate technical and organisational steps to protect the confidentiality, integrity, availability and authenticity of your data, including when sharing your data within our business and authorised third parties.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect the information we store about you, we cannot guarantee the security of any information transmitted via our Website; any transmission is at your own risk.


The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area.

Such parties are not permitted to use your personal data for any other purpose than for what has been agreed with us. These parties are also required to safeguard your personal data through the use of appropriate technical and organisational data security measures and are prohibited from disclosing or sharing your data with other third parties without our prior authorisation, or unless as required by law.

Please contact our data privacy representative for a list of countries and organisations your personal data is transferred to and/or for further information on the measures undertaken to safeguard your data.


Individuals are provided with legal rights governing the use of their personal data. These grant individuals the right to understand what personal data relating to them is held, for what purpose, how it is collected and used, with whom it is shared, where it is located, to object to its processing, to have the data corrected if inaccurate, to take copies of the data and to place restrictions on its processing. Individuals can also request the deletion of their personal data.

These rights are known as Individual Rights under the Data Protection Act 2018. The following list details these rights:

  • The right to be informed about the personal data being processed;
  • The right of access to your personal data;
  • The right to object to the processing of your personal data;
  • The right to restrict the processing of your personal data;
  • The right to rectification of your personal data;
  • The right to erasure of your personal data;
  • The right to data portability (to receive an electronic copy of your personal data);
  • Rights relating to automated decision making including profiling.

Individuals can exercise their Individual Rights at any time. As mandated by law we will not charge a fee to process these requests, however if your request is considered to be repetitive, wholly unfounded and/or excessive, we are entitled to charge a reasonable administration fee.

In exercising your Individual Rights, you should understand that in some situations we may be unable to fully meet your request, for example if you make a request for us to delete all your personal data, we may be required to retain some data for taxation, prevention of crime and for regulatory and other statutory purposes.

You should understand that when exercising your rights, a substantial public or vital interest may take precedence over any request you make. In addition, where these interests apply, we are required by law to grant access to this data for law enforcement, legal and/or health related matters.

Where we may be reliant on other organisations to help satisfy your request this may impact on timescales.


You have the right at any time to stop us from contacting you. If you want us to stop contacting you at any time please write to Used Bike Buyer, Dordon Filling Station, Tamworth, B78 1SU and we will add your details to our exclusion list.

To opt-out of email communications you can click the unsubscribe link within the email you have received.


If you are dissatisfied with any aspect of the way in which we process your personal data, please contact our data privacy representative. You also have the right to complain to the UK’s data protection supervisory authority, the Information Commissioner’s Office(ICO). The ICO may be contacted via its website which is, by live chat or by calling their helpline on 0303 123 1113.


If you have any questions regarding this Notice, the use of your data or your Individual Rights please contact our data privacy representative at Used Bike Buyer, Dordon Filling Station, Tamworth, B78 1SU. or by e-mailing


We will make sure to tell you about any changes to this Privacy Policy, by posting them on this page. This Privacy Policy was last updated on 14/02/2021.